WHAT MAKES, OUR FOUNDER, MRS. ESTĒE LAUDER LEGENDARY?
It wasn’t just that she changed the beauty industry forever.
The nature of Estée’s legacy is how she made her mark–with grit, persistance, and dedication to a dream.
The nature of Estée’s legacy is how she made her mark–with grit, persistance, and dedication to a dream.
ESTĒE STARTED HER COMPANY SEVENTY-FIVE YEARS AGO
By mixing formulas in her uncle’s garage in Queens, New York?
It was 1946 and the beauty industry was run by men. There was no one to pave the way for a working mother with a dream. She began with four products, a passion for teaching and a signature personal touch, applying cremes to women sitting in salon chairs. Ingeniously, she beat out established brands for space on shelves in Paris and famous department stores like Saks 5th Avenue.
It was 1946 and the beauty industry was run by men. There was no one to pave the way for a working mother with a dream. She began with four products, a passion for teaching and a signature personal touch, applying cremes to women sitting in salon chairs. Ingeniously, she beat out established brands for space on shelves in Paris and famous department stores like Saks 5th Avenue.
To put it simply: she refused to take ‘no’ for an answer.
Mrs. Estée Lauder changed the beauty industry, but her impact extended far beyond products and experiences.
She envisioned a world where women looked in the miror and saw not only their beauty, but their power. 75 years later, Estée’s legacy still defines all we do,
all we believe and all that is to come.
She envisioned a world where women looked in the miror and saw not only their beauty, but their power. 75 years later, Estée’s legacy still defines all we do,
all we believe and all that is to come.
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